HH worked with Eleventh Hour to design a brand mark and packaging system for their canned releases. The brewery’s creative, lighthearted approach to recipes and naming is supported by a series of colorful illustrations with a nod to each recipe’s unique origins.
The illustrations are complemented by the brand’s signature navy blue and blue-collar typography. The result is a series of ever-changing yet instantly recognizable cans that jump off store shelves.
Design and Art Direction: Hampton Hargreaves / Illustrations: Charlie Wagers and Hampton Hargreaves