With dozens of flavors, but a small print budget, Gilligan's needed a single template that could be customized as needed. With this in mind, HH developed a universal shell that can be passed through a home printer, allowing Gilligan's to output an infinite number of flavors.
Sorbet is traditionally seen as fancy and formal. To counter this, the design combines vintage typography, subtle patterns and form elements to create a farm and garden-inspired design that has a premium yet approachable feel.
By introducing a clear glass jar, the incredible colors of the sorbets speak for themselves and help to reinforce flavors on shelf. The glass also evokes the quality of a bygone era and encourages customer reuse.
“Customers are drawn to the jar — they see the color and texture and choose Gilligan’s. Since its launch, sales have dramatically increased.”